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  1. The Rise of the User Experience Marketer

    Just as marketers can benefit from learning a few basic UX practices, UX professionals can learn a lot about our field and favorite tools. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the JavaScript logic by the indexing robot.

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Google has come out in support of responsive design...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. SEO (search engine optimization) is of no value if what is...

  5. Top Online Retailers Lag in Mobile Experience [Study]

    You might think the big ecommerce brands already have that figured out, but The Search Agency released today another iteration of its mobile experience scorecard assessing 100 multichannel retailers to see how well they did when it came to...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. The old SEO rules still apply, but new SEO best practices are evolving as apps become more...