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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for?

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. SEO (search engine optimization) is of no value if what is...

  3. Expanding from Local to National SEO with Google Trends

    In this example, I've used “responsive web design” as my search phrase. It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  5. 7 Ways to Make Your Google Search Result Stand Out

    About 10 percent of my company's clients actually take the time to submit a website design review. Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). For more tips on titles, see "How to Write Title...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...