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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means that Google is getting even more engagement data during the surge, even when the site has serious problems. Note, these are not the only ad problems that are being employed across the Web. There’s nothing like hitting a Web page for the...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  4. Android’s New Feature Paves Way for Apps Replacing Web

    That said, I think the trends of increased mobile usage, faster data speeds, and smaller app sizing, through App Trial technology, puts us on a path where websites will be considered a secondary path to accessing information behinds apps.

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are oblivious.

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip...