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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Utilizing web analytics has been a standard practice in every industry for many years.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    He claimed the debts had long been resolved, and the Google link to this outdated information had violated his data protection rights. This ruling, along with another landmark ECJ privacy case that threw out Europe's data retention directive...

  4. The Difference Between App to App and Web to App Advertising

    Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for enhanced targeting. Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate...

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its...