Free Design Template or Pro Web Design? Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site.
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over...
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. Don't forget to review your robots.txt file periodically...
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. If not, broken links can lead to a poor user...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Plan the process of sharing it on social media and all over the web...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
Google is a massive "connections engine," crawling the web discovering associations, affiliations, citations, mentions, links, and other connections that give topical context, trust, and authority to brands.
SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level strategic affair in which you must think about “good marketing”, proper execution of creating meaningful content and promotion and...
If you have non-HTML content on your web pages, a good example is a PDF file, you can use rel=”canonical” HTTP headers to indicate the canonical URL for HTML documents. Important note: You should never, ever use automated translation – but if you...
Note, for bulk crawling, you should use a tool like Screaming Frog or Xenu, but for specific pages, the web developer plugin comes in very handy. Meet the Web Developer Plugin for Firefox and Chrome. Note, you should use a crawler like Xenu or...
Think of it this way: the more links you have out on the web, the greater your chances are of attracting crawling bots. Through the redesign, we enacted several SEO elements, which have helped to allow and some instance entice crawling bots to...
And given the pace that end users now generate content, and the limitations that the protocol of the world wide web places on crawling, it’s not likely that it ever will. In short, Google is the gateway to the fraction of the web it has managed to...
My overall perception of the Penguin update was that it was designed primarily to attack unnatural link practices and web spamming techniques, as well as a host of less focused topics such as AdSense usage and internal linking queues.
Users have to come first, and Cutts said Google understands that the web is made up of websites and those websites have owners and webmasters and it has to be a good value from everyone or everything will go to apps or walled gardens.
There's tons of information about the robots.txt file available at the Web Robots Pages, including the proper usage of the disallow feature, and blocking "bad bots" from indexing your website. The company should have set up a 301 permanent redirect...
However, Facebook has yet to show any public interest in crawling and indexing the entire web with a traditional information retrieval search engine. Despite not having a true web search engine, 336 million searches were conducted on Facebook in...
Search engines index all content they can find through crawling the web; the human editorial process is not in selection, but in ranking and sorting. We believe that the subjective judgment of any individual is, well .subjective, and information...
Designers, especially those who were already getting into mobile app design, felt cramped by the conventions of traditional web layouts, and understood that mobile users related and responded to different design cues, that actually make...
How the Web Uses Anchor Text in Links [Study]" served as a good reminder about the significance of anchor text in links for natural search ranking. SEOs understand the importance of submitting a sitemap to Google via Webmaster Tools; but in this...
Bourbon was one of the first updates to really target content scrapers and rogue link wheels (i.e.web properties created for the purpose of interlinking and pointing back to your main website). With the official launch in 2010, Google called it...
