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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawler Access: Allow access for all crawlers to both desktop and mobile websites to fully understand page structure and to consolidate signals. Well-formatted content (whether Responsive or mobile-specific) that loads easily, is accessible to all...

  2. Common Problems with 404 Error Pages

    In recent weeks, I've seen several mishandled 404s, but one theme seems to return "200 OK" codes to search engine crawlers for 404 pages. If I place the mistyped URL above into the box at this page, I get a detailed list of how the page is seen...

  3. The 10 Most Common SEO Mistakes

    People and crawlers are looking for this stuff, don't hide it! All flash site - Very, very pretty, but not a great experience for a crawler. Just make sure you offer text link navigation options and use a technique like Scalable Inman Flash...