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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Are your paid search campaigns on mobile as robust as they are on the fixed web?

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Even in the web-based world we live in, person-to-person interaction on the phone is still essential. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    To get your site fit, focused, slimmed down, and ready for a mobile push, get implementing responsive web design, a specialized mobile site, or app based experience. Google's Matt Cutts said recently that 25-30 percent of the content on the web is...