SEO News

Web Conversions Offline

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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct traffic to the company's website. This strategy may also help the brand become a reference for...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Optimize for conversions: Teleports visitors to locations where your customers are most likely to convert. Thanks to Google’s unending need for speed, you can surf...

  4. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. Rather than trust the myriad studies done by search...

  5. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Click-through conversions -- while easy to measure and precise -- aren't the only consideration when it comes to the effectiveness of display advertising. View-through conversions are an indicator of the percentage of...