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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase conversions. The result is better UX with higher conversions and...

  2. Driving Consumer Insights With Mobile Analytics

    You can also look at Advanced Segments (e.g.organic traffic, visits with conversions). From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. Look up stream to determine the impact as you would with other...