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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on...

  2. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. These methodologies are essentially irrelevant on the mobile Web, as they don...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Most SEO practitioners are so focused on driving traffic and getting conversions from the traffic they receive that they forget a very important tenet of SEO: Brand building. Since the days of Web 1.0, there have been many tactics that have enjoyed...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see where these...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. And it’s not just activity on the site that can be tracked either...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. To entirely prevent a page's contents from being listed in...

  7. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  8. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it...