As Google continues to fine tune its algorithm, non-contextual and low value links will continue to decrease in value and potentially may even become somewhat harmful. As PR is, and should be, the gatekeeper of content, communication teams should...
Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.
Overall you can use topics to easily trial a new area or find new placements, but it's unsuitable for a high performance campaign due to the poorer targeting than contextual. Topic targeting is like a shortcut to contextual targeting.
Adwords Adds Contextual Targeting to Display Network, Refreshes Language Targeting by Frank Watson Google has been busy this week rolling out a number of feature additions including contextually targeted content advertising and a refresher of...
Many of you use contextual targeting on the Google Display Network to reach potential customers as they read web content directly related to your products or services. With this additional contextual targeting option, you'll be able to select from...
Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...
Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Keyword-targeted: "Google, please place my ad on web site pages anywhere in your...
Behavioral targeting lacks the beauty of search advertising, which captures users in the midst of a conversion funnel, or of contextual advertising, which at least catches users when they are thinking about a certain topic.
Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile...
Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites.
Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Is the AOL Brand Associated with Old School Web?
When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...
Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.
SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo Buzz LaunchesYahoo, in desperate need of good...
We've spent the last four months busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms (define). Ready to step out of your contextual advertising comfort zone?
Go into the AdWords Web interface (this won't work with the wonderful AdWords Editor). A few readers told me they'd tried running placement-targeted campaigns, and found many sites displaying AdWords content ads (i.e.
Placement-targeted campaigns (originally called site-targeted campaigns) consist of ad groups that are identical to ones in traditional content campaigns except for one key attribute: ad groups contain lists of Web sites, not keywords.
Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Content targeting technology applies the precision of search advertising to the rest...
Advertisers viewed the biggest advantage of vertical search as "more contextual, relevant, and targeted advertising. Improve brand by becoming an authoritative Web site. First, how will end users of a search engine on a particular Web site...
AOL Adds Quigo to Platform AAOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week...
