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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. While specific, useful content is a must it leads to a kind of “optimization paradox” that some...