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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    We are led to believe that the prolific a brand's reach and engagement is on the web, the more authority the brand is expected to yield in search. The net result of making a great site is often greater awareness of that site on the web, which can...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  6. Is Super Bowl Advertising Money Well Spent?

    How web traffic is impacted by television advertising around the Super Bowl. Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Advertisers looking for more targeted vehicles or who cannot afford...

  7. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Unfortunately, the unnatural links represent a very large percentage of what the web is today. The entire web got polluted because of this concept. Google's learning process apparently involves trying to solve the problem of web spam by applying...