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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    You don't put rich anchor text in the body of the article, but in the attribution at the bottom you include a link with the anchor text "premium golf carts" to your site. There was a lot of buzz about the comments he made on infographics and...

  4. Why Thin Content is Hurting Your Ecommerce Site & How to Fix It

    Now it’s time to either pay for or make a play for premium organic real estate for “down parkas” in the search engine results. While many brands with loyal customers can trust in continued business for their core offering – say, premium down parkas...

  5. Bing Will Be the Default Search Engine on Kindle Fire

    Though many are speculating Microsoft paid a premium price to be front-and-center on the Kindle Web browser. Bing will be the default engine for the Silk Web browser on the new Kindle line. The mobile and tablet space is increasingly important, and...

  6. How Search is Helping Quora Break Through to the Mass Market

    A similar type of evolution may be happening in the reference/Qs Premium Content Helping its Search Relevance Wikipedia and Yahoo Answers may be big, and are still the dominant players in the reference space, but there is an opportunity for niche...

  7. How Big Data is Fundamentally Changing Local Search

    Houzz, in particular, presents an excellent model for how a high degree of user engagement can result in premium local search results: Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or...