Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining...
Just about anything that you do on the web today requires an email address. So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site...
Web marketing has seen incredible growth and development in the last ten years. Paid text links using exact match anchor text. Exact match domain names. When you are obtaining references (and links) from a variety of sources all linked to your...
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. That's where any urls will show up that match our custom filter. In addition, you can use regex to test for the presence of content...
Many years ago web projects were built with SEO, content, design and usability as sub projects. Eliminating Tension Between Content Writing And Web Design Gone are the days when a web developer builds a site, the SEO consultant optimizes the site...
At a high level you can view these roles as either web design or web development. Disciplines That Can Make or Break Your Next Web Design Web designers create interactive user experiences every day. If your needs are on the lower side of any of the...
A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media.
The same study showed that 43 percent of Americans have read long-form content on the web. Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously.
Web of Trust (WOT) and Human Intelligence If you're not familiar with web of trust (WOT), it's a crowdsourced system for rating and monitoring "trust" across the web. He told me how some of his friends were seeing warnings from web of trust (WOT...
In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events.
When blogs first hit the web in a real way they were a central mechanism for informing and communicating with one's website visitors and customers. Whether they link to you is up to them and whether your content is a good match.
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. Sometimes this code is benign (mistakenly hidden...
If there is one section of web marketing that seems to be ignored over and over again, it's analytics. Are you in the position of having to ask your IT department or web developer to make changes to your site?
A web page would be deemed important and relevant by Google and would rank highly for a keyword if a lot of other web pages linked to that page using the keyword as the visible part of the link. The more “popular” those linking web pages are, the...
There is an extremely complicated web of providers of local data with many supplying data to others. In a world where we talk about the importance of content, wouldn’t it be amazing if there was somewhere that just gave content a score and had it...
As opposed to a typical web page – say, an article on the popularity of vampire books – an ecommerce category page has to squeeze more out of every attribute to signal to Google why the page is really, truly, about vampire books.
Google and other major search engines are getting better at recognizing synonyms as well, meaning you can mix things up and no longer have to juggle content to make it appealing to both web crawlers and the human eye.
Technically the answer here is “yes”, but thinking of your web page titles and descriptions in terms of ad copy is a useful way to really understand what they are and what they can do for you. A string of keywords or poorly written copy will only...
