Modern marketing and design utilizes both SEO and usability skill sets and for many the usability versus SEO balance is a organizational issue that can be solved via effective project management. Understanding your market, clients, potential users...
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. Content development is not just writing copy – it's also content management, SEO, and social integration.
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system).
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Most importantly, how can SEO help your web presence become...
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Statigram: Comprehensive statistics, community management tools and the important mechanics you need to organize photo contests, manage followers, comments and sharing. The latest social media company to join the Instagram eco-system is Nitrogram.
You could have the web team to update you on progress but building or utilizing an automated system – which automatically tells you when the on page factors get fixed – saves you vital time. A great example of this type of best practice is...
In 2011 the content management institute conducted a study and found that 90 percent of marketers do some form of content marketing, whether they realize it or not. It sits at the top of the marketing tree and requires a combination of skill sets...
In a recent Forrester Research survey interviewing 262 IT professionals the question was asked, “Is your company looking to adopt a Content Management system? Does the system need some major steps to work?
At the most basic level, national marketers should support individual physical locations by claiming pages for each location on prominent review sites, integrating unique review links to corresponding locations, and working with local staff to...
Understanding historical ranking factors for content creation/management plans Detecting spam documents in a phrase based information retrieval system Detecting spam web pages through content analysis A Ntoulas, M Najork, M Manasse, D Fetterly...
American Express Open is one of the launch sponsors of the management system, which also promotes non-Yahoo marketing platforms like Orange Soda and Constant Contact. The Yahoo Marketing Dashboard has four components: search engine and directory...
In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?
The content management system (CMS) used for her site may have security holes, or not be the most recent (in fact her site currently runs on WordPress 3.3, while the latest version is 3.3.1). Fischer's web staff do to resolve this?
Assess the strengths and limitations of your existing content management system (CMS). Given any technical limitations you identify, choose a web structure that is optimal for your business’s aims. Extending your web presence internationally can be...
If they can read AJAX and Javascript enough to start pulling and indexing comments from Facebook, there must be a way to do something similar to content management system (CMS) pages. But the system now favors Google - they are the engine and as...
I'm delighted to say that the Incisive Media web team did successfully migrate the entire content archive to a new content management system, from which our publishing platform partners, Ultra Knowledge, successfully built the site you see today.
There are tons of other content management systems out there, the Mac’s of the CMS world if you will. Notepad (or TextMate): Yes, it isn’t a system, but sometimes hand coding is simply the best way to go.
Lead management refers to the set of processes and technologies that help B2B marketers optimize demand generation and move potential customers down the funnel. There are four main steps in a lead management process:
