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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The survey report, released this week, touches on questions in several areas such as rank, content management...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local listing management offers multiple measurable influences to higher rankings in local search. Local SEO and local listing management are two completely different tactics, yet completely intertwined, and the top brands should know that each is...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  6. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Forrester Research survey interviewing 262 IT professionals the question was asked, “Is your company looking to adopt a Content Management system? With this massive movement to more of a Web universe where you are based on what you...