B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Keyword research should be at the forefront of any content...
The shame in my example is that the author is publicising himself as a WordPress theme developer and capitalizing (very well) from it, yet is ignoring the core of WordPress theme development best practices.
Keyword Development So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Beckman went on to mention some keyword development tools you can use:
Web marketing has seen incredible growth and development in the last ten years. When you are obtaining references (and links) from a variety of sources all linked to your other marketing channels, while creating interesting and meaningful content...
The information architecture process should occur long before the technical process of website development. Many years ago web projects were built with SEO, content, design and usability as sub projects.
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that...
If your company is updating your site, read this with your development team. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full handle on SEO and still outsource some of it.
Relationship development is what B2B sales is all about. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities...
The video reportedly violated the 2012 amendment to Russia’s Act for Information, aimed at the "protection of children from information harmful to their health and development. The amendment allows governing bodies to restrict information...
At a high level you can view these roles as either web design or web development. But if you're involved in web design, development, and marketing, these 12 components are critical to knowing how to achieve your goals.
The above screenshot is an example of a university profile we found mentioning one of our clients, and a key opportunity for link acquisition as well as long-term business development (for our client).
Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Content Development Content development is not just writing copy – it's...
Brands rely on SEOs to keep their design and development partners aligned to business results. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging...
Social works also in terms of user-generated content, and also in development of audience language. The bottom line is that marketers need to apply this line of thinking in the way they produce content and publish commercially on the web.
Mobile App Development Strategy Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. So what you can do is create a custom UI and...
We have a few more changes in the works but they're not far enough along the development cycle to discuss at length. Best of the Web, a directory of all the content on the web, turns 19 on April 20. Every day, our team of editors scours the web and...
Developing apps require different skills than traditional website development. The description field is the largest area of the page and acts like the main content on a web page. The keyword field influences the search results because there is far...
Search is a huge investment in terms of development time and infrastructure costs. If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine...
Regular development of useful, relevant, high-quality content. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
