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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. For example, the quality of the main content, supporting content, and page design are landing page-level issues (see...

  3. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Optimize Your Content: To make your content more searchable, be sure to use appropriate meta titles, descriptions, and keywords in your web content. Create Quality Content: No doubt you've heard this countless times, but that's because everything...

  4. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. If there was ever a question as to whether content is still king, this...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.