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  1. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Needing a photo or image is also true for Web-based or various publications, including but not limited to books, magazines, and newspapers. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web. It would suck if we weren't able to find a website on the web. Many websites rely on their Facebook page to serve as their web...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your following? This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Now that the dust has settled, it's clear that Panda 4.0 was a...