Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Intent to content)
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from...
The same study showed that 43 percent of Americans have read long-form content on the web. Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
The bottom line is that marketers need to apply this line of thinking in the way they produce content and publish commercially on the web. Because the term "social" is used to mean almost everything on the web these days, I would posit that that...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like Youtube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.
So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. So if you're building an app for an iOS, Android, Windows Phone or...
Best of the Web, a directory of all the content on the web, turns 19 on April 20. GH: We continue to introduce new offerings as the content on the web evolves. Every day, our team of editors scours the web and places quality content into the most...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
The description field is the largest area of the page and acts like the main content on a web page. The title of the app determines the URL and title tag of the web page the app is hosted on. The keyword field influences the search results because...
If all your different presences on the web could be considered spokes, Google+ became the hub. Suddenly, it wasn't just a matter of where you built a profile or who you shared specific content with. Not long after Google+ was launched, I came to...
Is always built with humans, not web spiders, in mind. Panda punched spun articles and gibberish content in the head, which was a wake up call. We should never manipulate a site owner and always provide useful content.
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. In other words, links that aren't spammy and available just for the taking...
Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...
