Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the web in general. I have tested this once by purchasing a premium theme and...
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
Inbound links and citations / mentions for the target web page and the domain ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. So with Facebook Graph Search the results are based on both users' and brands' profiles, as well as content made by...
Share on Facebook and on an Instagram Web profile. Systrom said the community is what makes Instagram different, and with the new video app, Instagram allows that community to create even more beautiful content to capture the world’s moments.
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
Authorship as explained above connects content anywhere on the web and our Google+ profiles. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.
Consumers have changed the way they navigate the web along their customer journey. They are also generating content at a pace that larger financial institutions struggle to keep up with. Many paid search marketers often go about their business of...
There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
Just about anything that you do on the web today requires an email address. So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site...
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. This 7 percent uplift suggests that video viewers are in a more receptive and attentive frame of mind following a recommendation...
Does your web team use APIs to interact with Google Analytics? Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments.
Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
Web marketing has seen incredible growth and development in the last ten years. When you are obtaining references (and links) from a variety of sources all linked to your other marketing channels, while creating interesting and meaningful content...
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. In addition, you can use regex to test for the presence of content on a webpage as Deep Crawl traverses a website.
Pillars of a Successful Modern Web Design Free Design Template or Pro Web Design? Your content should be well written, concise, and purposeful. Have you ever entered a website while researching a product or service, only to be confronted with...
