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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. And when you go and view that guest blog post in question, it actually went above and...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. SES Chicago 2013 offers a variety of conference passes and on-site training. Chicago Women Tech, a group of local women in digital...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google doesn't seem to be particularly interested in sharing organic insights. Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two words abruptly inserted, mid-sentence in a conference call with employees, and the ripples could be found throughout the web. Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the...

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In it, they presented an interesting case study showing how they integrated paid campaigns and organic search. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your...

  7. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It's built into the lexicon of technology, marketing and information workers around the world and it has a clear...