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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    That means influencers care more about their own community than your brand (and rightly so)! Understand Their Community To be influential on the social web means you produce and share content that gets people excited about specific things.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Each of these users necessitated a different web experience. Search, social, content, and digital marketers...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Adapted from "Information Architecture for the World Wide Web" by Peter Morville and...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...