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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Males: https://www.google.com/analytics/web/template? Females: https://www.google.com/analytics/web/template? On top of age and gender, Google Analytics can also show us what...

  2. Structured Data First Steps: Adding Schema Location Markup to Your Website

    When I then tested this exact code in a live web page and ran the URL through the Structured Data Tester, I received the following results: Schema.org was created last year to create a common language between major search engines Google, Bing and...

  3. So I Have this Web Site...

    "So I have this Web site. I've heard from a lot of small business owners who think the Web site will market itself. You must install a Web analytics package on your site. Meta tags aren't the be-all-end-all of SEO, and if you're pulling existing...