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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Utilizing web analytics has been a standard practice in every industry for many years.

  2. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. You can block someone by visiting his/her profile page and clicking the button shown below. To unblock, you just go back to his/her profile page and click a...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on the "+ Create New Segment" button at the top left. Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation.