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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Its predictive search uses data collected daily from "150 million web pages and more than a billion consumer interactions" in order to make suggestions for products after only a couple characters are typed into a search bar.

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the...

  3. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    In fact according to HopStop CEO Joe Meyer, location-based mobile ads on their app and mobile web are seeing 20 times more click through activity than their desktop banner ads – a key reason why the same online campaign won't translate effectively...

  4. Are You Competing with Your Own Business Identity?

    However, with today’s widespread adoption of digital media and search — and specifically local search coupled with consumers’ thirst for valuable, relevant descriptive content about a business — these formerly exclusive media outlets cross paths...

  5. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    While Google has defined a way for Google Analytics to report this change to web marketers (by way of the “not provided” benchmark in keyword reports) other third party tools that B2B marketers will most likely be slower to adopt.

  6. Search Engine Watch Redesign Breaks Records

    The transit system metaphor and the colored 'spectrum device' that we use in our branding is an attempt to visually express the concept of connected marketing and also how we currently visualize how users find stuff on the web.