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  1. Google Analytics Finally Gives Developers Content Experiments API

    That is to say, they show changes the visitors would see in their browsers. Does your web team use APIs to interact with Google Analytics? Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new...

  2. Driving Consumer Insights With Mobile Analytics

    Craver mentioned Chromeless browsers under the Mobile App Experience above, and likely the two most popular related platforms to use are: PhoneGap and Appcelerator. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won...

  3. SEO Diagnostics: Urgent & Preventive Care

    Set a far-future Expires header, which allows browsers to cache content and assets. Specify a character set, so browsers can begin parsing/executing faster. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device security settings. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking...