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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Browser Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is a quick view on the current state of web application exploit vulnerabilities. Basically BREACH (short for the very long - Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext and extension of the CRIME SSL/TLS...

  3. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. So if you're building an app for an iOS, Android...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? Q: Where does a publisher who is considering the Google...

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). Wilensky indicated that Google may “resize, adjust, or convert images, text formatting and/or certain aspects of web...

  6. Google Kills 10 More Projects, Including Aardvark

    Graduated/Available: Earth Engine; Fetch as Googlebot; Finance for Android; Flu Trends; Gesture Search; Google Books Ngram Viewer; Google Correlate; Google Goggles; Google Listen; Google Moderator; Google Reader Play; Google Scribe; Google Shared...

  7. Tearing Apart Killer Marketing Tactics From Shark Week

    Partnered with ThisMoment to host the custom Facebook application. Far less complex than a custom application and probably far more effective. Comparing the Facebook Page App against the official “America's Got Talent” Facebook Page App, will show...