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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    When you load your site in a new browser tab or window, you will see the preview and debug window at the bottom of the screen. After previewing your new tags, you can revisit the browser tab containing Google Tag Manager and click the "Exit" link...

  2. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Visitors to these sites may be more savvy with technology and have opted in to secure searches in their browser's settings, even if secure searches are not the default setting for their browser. Our view is that the best data set to use is what...

  3. Qihoo Search: Dead on Arrival?

    According to iResearch, Qihoo’s browser penetration rate reached 61 percent of all web users in China considering its anti-virus/malware capabilities. Just a little background for you, Qihoo 360 Technology Co.is a Chinese security software company...

  4. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. If someone were to visit your site and analyze the source code...

  5. Bing Will Be the Default Search Engine on Kindle Fire

    Bing will be the default engine for the Silk Web browser on the new Kindle line. Though many are speculating Microsoft paid a premium price to be front-and-center on the Kindle Web browser. Continuing their aggressive positioning to get people to...

  6. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    Google found themselves in the center of another PR quagmire this week, when the WSJ reported they’d been caught circumventing user settings in both the OS X and iOS versions of the Safari browser. Microsoft discovered Google and Facebook have also...

  7. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    The result is similar to the recent reports of Google’s circumvention of privacy protections in Apple’s Safari Web browser, even though the actual bypass mechanism Google uses is different. Authored by Dean Hachamovitch, IE Corporate Vice President...

  8. Don't Be Evil Tool: Focus on the User Builds a 'More Relevant Google'

    So, with the antitrust war drums beating once again in full force, Facebook et al.s browser extension has hit the mainstream news, with everyone from Forbes to The Wall Street Journal to The Hamilton Spectator driving by to take a whack in the...