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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Browser Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. You can cut through the clutter and filter out the noise by making the...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    When you load your site in a new browser tab or window, you will see the preview and debug window at the bottom of the screen. After previewing your new tags, you can revisit the browser tab containing Google Tag Manager and click the "Exit" link...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    How many people out there search for things via their mobile browser, specifically when on the go? Rather than aimlessly throwing content out on the web, people and businesses are going to start working with actual strategies for content creation...

  4. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Installing these cookies allows Google to gather information on...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business...