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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. E-A-T is referenced throughout the latest version of the guidebook when designating highest...

  2. 10 Shocking Facts About Content Marketing Today

    This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Social media sites and blogs reach eight out of 10 Internet users in the U.S. Furthermore, company blogs can quickly become a go-to resource for...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are Naturally Search-Engine Friendly .and Other SEO Lies Blogs should be written for the 5th to 8th-grade reading level. Blogs are naturally search-engine friendly. Many people in academia, genomics, pathology, engineering, manufacturing, and...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. Since most social media channels adopted hashtags as an identifier, brands can now run cross...