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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). The ease and speed of GTM is worth the training you'll need to put in. Beyond just deploying tags, you can centrally set up complex tracking scenarios via Google Tag Manager (based on setting up rules and...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: User Experience/Web based customer service content/tools. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two words abruptly inserted, mid-sentence in a conference call with employees, and the ripples could be found throughout the web. Because CEOs operate on a different level, it is imperative that the value proposition be based on impact to the...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Show them you can start with 50% or maybe even 25 percent of your overall web traffic. Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He is also the host of the social TV web series, “The Pulse on Lost Remote”. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Search Web Traffic Referrals 4. Social Web Traffic Referrals 3. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads...

  9. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. This is going to create unprecedented stress on web leaders who will need to invest in people...

  10. Twitter Takes Promoted Tweets to Asia With Komli Media

    Komli already has similar partnerships with Zynga and Facebook, and the firm has a strong presence across Southeast Asia, particularly after it bought Admax Networks, one of the region's biggest Web advertising networks, in an undisclosed deal in...

  11. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be ready to act – not only by making sure their web content is accessible via mobile device, but through partnerships and...