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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can they be customized based on one or many database fields?

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Most marketing automation technologies (e.g. Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. There is no industry standard for mobile ad...