Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
There are too many web technologies and emerging standards that need evaluation from an SEO perspective. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is.
Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. There is no industry standard for mobile ad...
Digital technologies have disrupted traditional business for many years. Digital is no longer going online and reading a Web page. Adjust based on market conditions. Marketers must innovate to manage digital disruption.
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. By using key technologies, they will transform their roles, moving from a more tactical to...
Advertisers will reap benefits from new trends and technologies with solid plans to integrate into current PPC efforts. To do a simple evaluation, look at visits, transactions, and behavior in your web analytics.
Optimization, user testing, and profiling are three technologies and techniques that continue to hold their own this year. Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making...
The crux of my argument for online marketers is to urge you to explore the opportunities among emerging Search Agents and Digital Concierge technologies, is that success criteria for mobile search should not be focussed on the beginning of the...
As its loyal subjects, writers and marketers must get on board with the technologies that will allow us to feed searchers’ insatiable need for the right answers, in the right places, at the right time.
All of these products are invented and designed by a team of 16,000 scientists and the 45 core technologies owned by 3M. We think of SEO as being a double-edged strategy: We use BrightEdge to manage our keyword portfolio led to engage with Google...
Cloud does not equal big data although big data technologies are often only available through cloud delivery. There are plenty of cloud technologies that are not big data. Consider the evolution of paid search marketing technologies.
In the publishing ecosystem, there are several companies that have been focused on leveraging semantic technologies to improve web publishing (e.g. A WebMediaBrands blog for media professionals interested in the semantic web.
As mobile technologies and bandwidth continue to progress, augmented reality will become the norm for in-store experiences and retail shopping. With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail...
Google is being sued by California-based EMG over technologies used in its Chrome mobile web browser. Carly Page wrote Google gets sued over technologies used in Chrome mobile browser District Court for the Eastern District of Texas, alleging that...
Personally speaking, I have been skeptical towards the possibilities of visual search for awhile now because, like we once said of mobile, it's one of those technologies that seems to stall just before really "taking off" with users.
Current technologies employ categorization, object or scene recognition, or near-duplicate image matching techniques in order to perform a visual search. ShapeRank allows users to go beyond exact image matching and identify images that are visually...
But on the other, government has a duty to the general public and other companies to ensure that as new technologies are introduced, profits and corporate interests don’t trump privacy and competition laws.
It’s a good way to get attention but the problem is when it comes to advanced technologies, they rarely delivered. However, he is skeptical that Chinese companies deliver on their advanced technologies.
It highlights the strategic, technological, and tactical changes that have been made and how we’re now finally beginning to see more investment in the development of technologies that fuel innovation and integration.
