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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Finally, with this option an app is usually something that's not necessarily web...

  2. Landing Page Optimization: Guessing vs. Testing

    The content can be customized based on the source of the traffic, the specific capabilities of the visitor's computer or Web browser software, their behavior during the particular visit, or their past history of interactions with your site.

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  3. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    Data can be embedded in hardware, such as digital cameras and PDAs, and identified in software that can help an advertiser target the users of those devices. The data may describe an electronic device (e.g.a hardware or software device) on which a...

  4. Tracking Changes on Web Pages

    First and by far the best (nothing comes even close), is client software called WebSite-Watcher (WSW). The other service I'm currently testing is a web-based alerting service from noted web-developer, Marc Fest, of QuickBrowse fame.