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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Google has increasingly relied on microdata to better understand web content...

  2. Adobe Analytics Adds 6 New Features

    Adobe Analytics is a true statistical geek's software package. More impressive, however, is Adobe's commitment to non-traditional web analytics. It "learns" which values are anomalies and which should be within a certain rang based on historical...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. With social media, content aggregators and a whole range of online apps designed to prioritize only the best content on the web...

  4. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. From social sharing buttons to analytics tracking code and everywhere in between...