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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. You can increase online conversions with real-time recommendations based on rich web behavioral data.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Ninety percent of consumers now use search engines to...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Even in the web-based world we live in, person-to...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...

  5. Could Bing Ever Overtake Google in Search?

    What about other Microsoft services, including the Windows operating system, Skype, and Xbox? This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search...