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  1. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The developers over at Yandex accomplished this creation of computer vision technology, enabling users with a better image search product. Needing a photo or image is also true for Web-based or various publications, including but not limited to...

  4. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your products and web wide demand to make sure your customers see the right product mix for their search.