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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Subscribe to SearchDay, our free daily e-mail newsletter. Solve Media aims to address a common consumer headache while providing a new revenue source for publishers. Analytics develop promotional landing pages designed to target holiday traffic...

  3. Social Media Madness - The Final Four

    YouTube allows people to easily upload and share video clips across the Internet through Web sites, mobile devices, blogs, and e-mail. It's the self-professed water cooler, allowing employees to update other employees about articles and events...

  4. More Time Spent Online Communicating Than Getting Entertained

    Communication, in the survey, includes activities such as e-mail, instant messaging, posting to blogs, and photo sharing. As the number of people engaged in social media increases, people are more likely to be involved in communicating than seeking...

  5. What's In Your Travel Tool Bag?

    E-mail me now. Because community and social media is not a push medium, it's far more successful if you look closely before you leap, investigating what others are doing within related communities -- whether it's a special interest/travel group on...

  6. SEM Tools of the Experts

    Google Reader, RustyBudget, e-mail, Google News and my iPhone," was his list. Andrew Goodman of Page Zero Media, a famed author and paid search expert, chose the ad rotation feature in Google AdWords as his top tool for "instant A/B testing or...