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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social...