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  1. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic...