A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media.
The same study showed that 43 percent of Americans have read long-form content on the web. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
Web of Trust (WOT) and Human Intelligence If you're not familiar with web of trust (WOT), it's a crowdsourced system for rating and monitoring "trust" across the web. He told me how some of his friends were seeing warnings from web of trust (WOT...
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. An alternative answer is: more keyword discovery is...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events.
When blogs first hit the web in a real way they were a central mechanism for informing and communicating with one's website visitors and customers. As a note, I don't support systems where you pay on a per-link basis, but at least in the case of...
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. Sometimes this code is benign (mistakenly hidden...
If there is one section of web marketing that seems to be ignored over and over again, it's analytics. Are you in the position of having to ask your IT department or web developer to make changes to your site?
Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal...
There is an extremely complicated web of providers of local data with many supplying data to others. You’ll need to incentivize them to create content for you but the information they provide will be far more useful than having someone who has...
If your website is designed in CSS, submit it to CSS directories like CSS Mania, Best Web Gallery, or CSS Elite. Partial-match keyword links: It’s important not to over-optimize with exact match keywords, otherwise you could trip a phrase based...
To do a simple evaluation, look at visits, transactions, and behavior in your web analytics. Landing pages to match up with dynamic content. Think about the kind of content your audience would be interested in (e.g.tips, product demos, technical...
Better yet, perform these cheap and simple tests, then validate the results in the web browser. But Neil discovered that the revenue wasn’t changing based on the increased conversion, so he suspected that there was something wrong with the software.
The year that SEO is finally regarded for what it is – extremely important in the digital marketing mix; a long-term online strategy that is based on strong, optimized content published and distributed across the entire web presence proving...
Based on the idea that “you will rank #1 when you have the best piece of relevant content on the web” we quickly established 2 truths about the majority of keywords that had not ranked all year: To rank #1 for a keyword, you must deserve to be...
Google and Bing already determine what keywords are relevant to which websites and web pages. Google says that they don't calculate a TrustRank, but that they keep several other factors related to the measurement of trust of a web page and website.
The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize - Bruce Clay Inc. Thumasathit offers solutions beyond potentially problematic reliance of top-selling SKUs, head keywords or broad match.
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
The concept of the Knowledge Graph is too complex for the time left in this article, but simply put and in layman’s terms and because a true semantic web is out of reach right now (a web where the context of the user search query is just...
