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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The opportunity manifests itself in analytical integration and how you connect the search, social, and content dots on your web page. The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    With your analytics information in one hand and search in the other, you're able to match query intent with the proposed web answer. Hey, what's the point of your customers using the web for social conversations if you can't stalk them and use...

  4. Local Keyword Research: 3 Ways to Use Google

    Note: Because this is customized based on history and a user's account, you will want to log out and delete your web history before utilizing for any research. Google's Autocomplete essentially gives the user a list of similar options based on the...

  5. 7 Critical Web Redesign Considerations You Can't Overlook

    Images, videos and other web elements can all hide and disguise this text so that search engines have difficulty reading it. If we had the budget and time, every single component of the site would be pitted in a death match fight to the death based...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Just about anything that you do on the web today requires an email address. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into...