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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. As a result of this promise of higher CTRs and higher rank, many marketers have already...