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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative reputation. E-A-T is referenced throughout the latest version of the guidebook when...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. The author comes back and says, "This help x customer with this, helped convert x amount of business...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do you ensure that locations that are no longer in business are removed from group pages? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Not all of the questions below might be applicable to...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your...