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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. That’s going to be different for every business and each...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    And unlike its mainstream counterparts, Boodigo is not in the business of gathering user intelligence. It’s no secret that adult entertainment on the Web is here to stay. The search engine contains a double process of verification, which works to...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. The automatic aspect of them gives you a really effective way to use your marketing budget in...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. The author comes back and says, "This help x customer with this, helped convert x amount of business...