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  1. Pros & Cons of the Top Mobile App Tracking Methods

    A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Tip: Applications like Adobe Fireworks enable you to quickly and easily optimize images for the web. Also, my last post covered how to use the web developer plugin to assist with audits. Don’t want older pages sitting on the web for anyone to find.

  3. Big Data: An Introduction for Search Marketers

    And innovative SaaS leaders like Salesforce.com are adding big data applications, such as Data.com to their product suite as they recognize it’s potential. There are plenty of SaaS applications that are not big data because of their single tenancy...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social Shopping Applications Mobile devices and applications aimed at bringing users deeper into the entertainment experience are quickly becoming the norm. Online retailers like Amazon.com have released applications that in fact take purchases out...

  5. Semantic Search: The Eagle Has Landed

    Consider Applications of Semantic Markup Based on What Google is Likely to do Google’s actualization of this vision is predicated on their ability to infer the semantics behind Web content. Given Google’s recent launch of Google Offers (beta), it...

  6. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    Citing people who have spoken with Facebook executives about the project, WSJ.com reports mechanisms in testing include “connecting children's accounts to their parents' and controls that would allow parents to decide whom their kids can ‘friend...

  7. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    Windows RT, along with other Windows 8 versions, will effectively have two distinct environments; one for Metro-style applications and a "classic" desktop, which is needed to support legacy applications on x86 systems.