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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Updating your site with new content isn't enough to successfully drive web sales. You can increase online conversions with real-time recommendations based...

  2. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  3. Smarter Marketing and the Weak Link In Its Success

    The technology exists – what is missing is the application of it to drive these processes globally for large advertisers. An interesting application of the concepts comes from the Hollywood studios. The majority of advertisers understand that...

  4. Smartphone banking has limited mobility

    If you want greater security you have to do it over a downloadable application. The downloadable application is the most secure,” says Sorrell. The most important way in which we manage security for the downloadable application is by changing the...

  5. The Role of the Brand in Social Media Marketing

    It may mean offering an application that entertains or informs, or starting and growing a community based around your customers' areas of interest. Conversation is King – If you develop an application for use in social networks, or if you build a...