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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    App Card: A Tweet card for providing a profile of an application. Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. A plus for brands and marketers investing time and resources to visual images in...

  2. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.

  3. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across...

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  5. 10 Lessons About Enterprise SEO

    Even simple A/B testing can provide huge dividends if it's consistently applied to the right application. Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by...

  7. Google Warns of Upcoming Exact Match Domain Algorithm Change

    The patent application describes the exact match domain problem: a company may attempt to “trick” the search engine into listing the company’s web site more highly. Slawski points out that a sentence near the end of the patent application opens the...