A tool could be a web property or a page tied to a promotion. Anchor Text Distribution Requirements: percent branded anchor text percent anchor text is "targeted keyword" percent anchor text is "targeted keyword" percent anchor text is "targeted...
Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist". Are they opinion based, or more hard news? This is not really surprising, considering how the...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). A method, a system and a computer program product for...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Seattle-based Wavii uses natural language processing technology to distil online news into topics the users...
The same study showed that 43 percent of Americans have read long-form content on the web. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Finally, with this option an app is usually something that's not necessarily web-based (although it can be), and is native to the device that you're putting it on. On the web analytics side the human interface is obviously a keyboard and a mouse...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for rating and monitoring "trust" across the web.
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all...
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. The point is to link based off of internal intelligence in order to help...
An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for. Uncover the new, non-branded keywords that are driving organic search traffic and...
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Build URLs intuitively based on how people search. The SEO Diagnostics for the Skilled Search Mechanic panel at SES...
