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  1. Nuances of Spanish Language Search Marketing

    Mexico has the highest number of Web-based page views accessed from a smartphone or tablet. Argentina Web users are more likely to view online video content. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Eighty-five percent stated the page-based approach would be "more" important or "much more" important in 2014.

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Each of these users necessitated a different web experience. Where your customers are based geographically. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly...