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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day millions of pieces on content are produced on the Web. In stark contrast, I've seen some of best content on the Web receive less shares but serve a real purpose. This includes subjective, poorly researched, and biased/agenda-based vanity...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can they be customized based on one or many database fields? Performing well in local search depends on many different tactics, so finding a partner with...