Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. This Google Analytics custom report shows you your Top Landing Pages and how they...
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at...
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. Enhanced Cost-per-Click (eCPC): While still using manual CPCs, your bid can be adjusted up or down to based on the likelihood of conversion.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors...
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
Just about anything that you do on the web today requires an email address. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses...
Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
Islands has been designed to provide a new level of user experience, responding to web searches with solutions rather than just information,” Yandex said in a statement. As such, it will speed up the link between searches and services, minimizing...
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing.
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. A plus for brands and marketers investing time and resources to visual images in blog posts and web pages.
Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. While Cutts was focused on links, this concept really applies to the entire web strategy of many different publishers for whom SEO or...
You can choose between various solutions that run as a desktop application or as web-based service. Con: Runs from your local machine and is based on the unwanted practice of link trades. When multiple links are removed or changed within a short...
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
