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  1. My Top 5 Most Used Custom Reports in Google Analytics

    This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. This Google Analytics custom report shows you your Top Landing Pages and how they...

  2. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.

  3. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Just about anything that you do on the web today requires an email address. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into...

  6. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  8. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...