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  1. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Buying banner ads on search? Certainly, over the course of the past 10 years, what that natural presence might be has changed quite a bit (search results are no longer links to "just" 10 web pages). Krista LaRiviere wrote a terrific piece, "Web...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  4. Future Forward - Shifts in the Digital Revolution at #SESLON

    It's the same thing with banner ads - not much has changed from the banner ads of 1994 and the banner ads of today. In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning...

  5. Government SEO is Broken

    The campaign consists of video spots, banner ads, and the www.distraction.gov website. By including SEO - the set of best practices around helping web content appear in search results - government can insure their services, activities, and...