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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. Every day millions of pieces on content are produced on the Web. In stark contrast, I've seen some of best content on the Web...

  2. Google Reveals What New & Expectant Parents Search For

    But Millennial dads actually did the most searches overall, so don't discount them as consumers," the authors wrote. Another factor in new parents' mobile use is their age," according to the authors. Most searches happen in the summer months, when...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will concede and say that the answer to this question is that it depends on the blog authors. Some blog authors and contributors are subject authorities, but they show their expertise in many ways – not only with blogs.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    The majority of webmasters who are soliciting great quality content, from authors they know and can vouch for, are not the ones targeted by this guest blogging crackdown. Guest blogging for legitimate reasons was very popular for site owners...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    They plan to tighten up authorship to combat spam and they found if they removed about 15 percent of the lesser quality authors, it dramatically increased the presence of the better quality authors. Cutts used the Huffington Post as an example, as...