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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. Answer: It depends on your target audience.

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site).