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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with the...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Audience tab in the left menu, click Mobile, and then Overview. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. The default report will be filtered by Web (for Web...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and...

  6. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  7. Content Conundrum: The Vanity vs. Performance Dilemma

    Your audience objective: If you don't know and understand your audience, then your content performance metrics will fall flat. Or is it influencing a certain niche section/audience? Understand your audience and your objectives before you create...