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  1. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Utilizing web analytics has been a standard practice in every industry for many years.

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. Pages with 1,000 or more followers tend to have an actively engaged audience...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Leveraging audience data to optimize creative and bidding strategies is the...

  4. Top Brands Now Testing Pinterest Promoted Pins

    Advertisers in the promoted pins test group were no doubt carefully selected based on Pinterest's target audience. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just...

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. So BuzzFeed has largely bucked the norm in that it's built an enormous mobile audience in spite of relatively limited...