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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent...

  2. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. This technology works by linking the device on which an ad is...

  3. Mobile Advertising Measurement: Winning the Long Game

    Re-engagement is great for apps that typically result in specific in-app events occurring infrequently. Not all apps are created for the same purpose or target audience so each app will have different events that are considered important.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Google's hegemony in the browser extends here as well – in...

  5. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...