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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will we have a presence in Apple and Android apps, like AroundMe? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? How do we report issues with information being listed on search engines like Google, Yahoo...

  2. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). Mobile devices – and the apps contained within them – are...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    Apps Consider using Responsive Web Design (RWD), the mobile configuration recommended by Google. Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking for native apps from the server side.