SEO News

Web Apps

RSS
  1. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across...

  2. Cross-Device Measurement: Believe the Hype

    These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s where consumers spend almost 80 percent of their time when on a mobile device. If there is a method to prove that an ad seen on smartphone...

  3. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. Every day, more than 27 million pieces of content are shared on the Web.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will we have a presence in Apple and Android apps, like AroundMe? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a partner...

  5. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. That being said, there are a handful of events that are shared...

  6. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). Mobile devices – and the apps contained within them – are...

  7. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. We first learned about Pinterest’s plans for promoted pins in September 2013.

  8. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. A net addition of nearly 50 million visitors in...